Event Management for OhmIQ

The Problem:

OhmIQ, a Charleston-based start-up that develops propriety algorithms and technology for ohmic heating devices, tasked Paralian Marketing with running PR efforts and supporting event logistics for its inaugural ribbon-cutting ceremony in November 2024. 

The Strategy:

We worked closely with OhmIQ and the Charleston County Economic Development Department to curate a seamless ribbon-cutting ceremony and to establish messaging for the event.

The Tactics:

We created a detailed run of show (ROS), covering the event's speakers, facility tours, and presentations, all with precise times attached. Throughout the event planning process, we refined the ROS until it was perfect and distributed it to stakeholders on the morning of the event. We supported additional event logistics by writing talking points for speeches, capturing content for social media, and assisting leadership with tours and presentations. 

Additionally, we created a local media list to help target Charleston-based business publications to publish the event’s press release. We pitched and followed up with targeted local publications, including local TV news stations.

The Results:

  • The event was a success and the day ran smoothly. OhmIQ’s business partners and investors enjoyed an in-depth office tour, and a brand-new OhmIQ product was unveiled at the event. The event generated new leads and partnerships for the emerging start-up.

  • We exceeded our press goal by securing 18 total hits, including one television news segment. 

  • We secured a reach of 1.5 million unique monthly viewers across all hits. 

  • OhmIQ’s increase in media exposure led to an increase in business website traffic and a 37% increase in LinkedIn followers.