Brand Identity for Trust20

The Problem: 

As Trust20's marketing agency, we were entrusted to roll out a full re-brand, including a new logo and colors. Trust20 was new to the market, and brand awareness was still low. We needed to maintain some of the brand’s original visual identity while ensuring new visuals and messaging aligned better with the company’s current products.

The Strategy:

We began by researching the brand positioning of competitors to see what colors, tones, and key messaging pillars they gravitated toward. From there, we focused on aggregating as much information and feedback as possible from Trust20 team members and stakeholders to understand the direction of Trust20’s brand identity.

The Tactics:

To facilitate our feedback, we hosted workshops with individual Trust20 teams, stakeholders, and the CEO. Throughout these workshops, we identified patterns in data that informed our final decisions with our brand.

We reflected heavily on our past brand identity during this progress and chose to amplify and improve existing aspects. For example, we worked with the internal design team to expand upon our brand colors, elevate our brand fonts, and incorporate new illustrations and graphics into our brand kit. 

To guide our messaging and tone for Trust20, we created mission, vision, and values statements. These were created in tandem with our updated visual brand kit and utilized the feedback of team members and customers. Since working on Trust20’s brand identity, we’ve updated these statements twice to reflect the growth of Trust20 over the years. 

The Results:

• Branding work is notoriously hard to quantify. However, in the first year since the new brand identity rolled out, YoY revenue increased by 99.28%. 

• In 2024, he held a market share on Google of 25% in competition with competitors, which was a 7% increase from 2023.