The Problem: 

Trust20, an online food safety training provider, wanted to capture demand and drive sales by experimenting with paid ads. We were asked to manage and optimize a multi-million dollar annual ad budget in the hopes of crushing annual revenue goals.

The Strategy: 

When we started paid ads for Trust20 in 2022, we began researching our target audience and keywords. Once we established our desired audiences, we began planning our campaigns accordingly through Google, Spotify, Microsoft, Bing, and LinkedIn. 

Since launching paid advertising at Trust20 in 2022, we’ve significantly grown our market presence and polished our best practices.

The Tactics:

In 2024, we experimented with multiple advertising platforms, using a variety of advertising tactics along the way. Based on A/B-tested copy across multiple platforms, we decided to place the majority of our paid ad efforts on Google ads to help drive brand awareness and sales. 

We designed each ad campaign to align with each Trust20 product to help accurately capture our audiences. During our time working with Google ads, we have established a key strategic relationship with Google. 

The Results: 

• We secured over 48,000 conversions in 2024, a 75% increase from the previous year.

• Additionally, we’ve seen great increases in other advertising metrics YoY, including a 78% increase in clicks and an 84% increase in impressions in 2024 compared to 2023. 

• Our advertising efforts contributed to 96.5% of Trust20’s 2024 annual revenue.